Produce a proof of concept application around the process of visiting a new hotel, and allow hotels to recommend businesses to their customers. The concept stated simply a tailored version of Yelp -- a list of 200 businesses like restaurants and taxi cab services. The business model was to give the application to the hotel for free, and charge local businesses to be listed.
Research was done to figure out key stakeholders in the hotel organizations. A business plan, marketing materials and a demonstration deck were produced to illustrate the idea to potential partners and investors.
The iPhone application and mobile website was shown to potential partners to demonstrate the value of the application. Initial interest was shown, but further investment would be needed to built out the application.